Fashion is a term that usuallyapplies to a person that is often wearing the
clothes that are of the fashionor style of the time, but quite often applies to
a personal mode of expressionthat may or may not apply to all.
Current global fashion centersare London, Milan, New York City, and Paris,
but other cities like Amsterdam, Antwerp,Los Angeles, Rome, and Tokyo are also
becoming well known. And speaking ofTokyo, there is a clothing line that is
known for its design and logo, theevisu genes.
The evisuor the evisu genes is a clothing line is a Japanese clothing company
thatspecializes in producing premium denim wear through
Well it wasnt founded in Tokyobut it still came from Japan. It was founded
in 1998 in Osaka, Japan by HidehikoYamane a Japanese clothes designer, and the
man behind the popular style of itsclothing line.
Now the evisu genes was notcalled by it back then, the evisu brand was
originally called Evis which is thename of the Buddhist god of prosperity, but
was eventually changed to what weall know today as the evisu genes.
The evisuclothing line is distinguishable by its unique logo design. The logo
of theevisu may look like clouds, but its actually a stylized seagull, and is
stillhand-painted onto some styles of jeans up to this date. The evisu genes
makesextensive use of heavy, premium-quality selvedge denim, produced on
29-inchwide vintage looms.
Because of its steady growth ofpopularity and fame, Yamane have decided on
expanding the brand. And inaddition to jeans, the evisu genes also makes some
evisu t-shirts, evisusweatshirts, evisu jackets, evisu shoes, and evisu
But the evisu clothing line alsoexperienced its fair share of allegations and
accusations pertaining to itsemployees. In March, 2006, the evisu clothing line
and Yamane was reported to TokyoDistrict Public Prosecutor's Office along with
another firm on suspicion of taxevasion. Yamane and the two firms stand accused
of concealing more than 500million yen of income as well as evading some 160
million yen in taxes overthree years.
Nevertheless, the evisu clothingline is still the top brand of clothing line
in Japan and in the world. If youwant to know about the evisu apparels, then
visit Streetzwear at www.streetzwear.comfor more details.